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Showing posts from February 10, 2019

Price v. Cost - The Elusive Value Continuum

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Price v. Cost - The Elusive Value Continuum The next time you pay a visit to a local establishment, take a look around. I am not referring to a quick glance! I am talking about taking a good, hard look at the window glass, door frames, counters and other areas where customers or clients may spend time conducting business within this establishment.   Do you notice fingerprints and smudges on these surfaces or are the surfaces clean and easy on the eye? Better  yet, let’s dig deeper into the human psyche. How do you feel when you enter the establishment? Do you feel a positive sense of calm confidence that comes from a space that is clean and well maintained? You know what I mean! Pay attention to your emotional state when you enter a clean, orderly and well-maintained space and compare it to your emotional state when you enter a dingy, unkempt, disorganized space. You are now getting my drift 😏 The rationale above illustrates and demonstrates the reasons why th...